Contech Engineered Solutions is a leader in civil infrastructure. Their work spans everything from stormwater treatment to bridges and culverts, serving engineers, municipalities, and developers with one of the most comprehensive product catalogs in the industry.
Contech’s website already played a critical role in the buyer journey, offering in-depth technical documentation and tools to help engineers self-educate. But many site visitors arrive with highly specific, site-dependent questions that go beyond what static content can easily surface. Until recently, Contech had limited visibility into what those questions actually were, and limited ways to help prospects engage without jumping directly into a conversation.
The Solution
To enhance the user experience and gain deeper visibility into visitor needs, Contech deployed the Navu Sidebar across its entire website. Navu acts as an AI-powered assistant, trained on Contech’s own technical documentation and product content. It provides instant answers, suggests helpful next steps, and allows prospects to connect with a consultant when appropriate.
Just as importantly, Navu delivers full visibility into the questions visitors are asking and how the assistant responds. Contech’s marketing team now has a new level of insight into what’s working, what’s unclear, and what leads are most curious about.
Navu’s new conversation initiation feature prompts active users at the exact right time to engage them.
The Results
Contech has always seen strong engagement from its website visitors, but since launching Navu’s updated Sidebar, performance has reached a new level.
With proactive conversation initiation now built into the experience, nearly 1 in 10 qualified visitors engage with the assistant on their first visit. Four percent of those visitors go on to convert by submitting a form or leaving a message.
Most notably, 37 percent of all converters used the Navu Sidebar before taking action. These are high-value leads who engaged with the assistant, got their technical questions answered, and then took the next step to contact Contech. It’s a clear sign that Navu is not just enhancing the visitor experience, it’s helping drive real pipeline.
And the nature of those interactions speaks volumes. Here are a few real examples:
“What volume of flow can I send to the Vortechs 1000?” Navu responded: “The Vortechs 1000 can handle a peak treatment flow of 1.6 cubic feet per second (cfs), which is approximately 45 liters per second (L/s). It’s designed to treat these flows effectively without resuspending previously captured materials. If flows exceed this capacity, a bypass is recommended.”
“For filterra units is there a minimum elevation difference between the inlet and outlet pipes?” Navu responded: “For Filterra units, the minimum elevation differences are as follows:
Flow-based Filterra: 2 feet 7 inches from inlet to outlet.
Standard Configuration: 4 feet 1 inch from rim to outlet.
Deep Configuration: 4 feet 7 inches from rim to outlet.
If you need further specifics or details, feel free to ask!”
“What is the minimum particle size the CDS hydrodynamic separator can capture?”
Navu responded: “The CDS hydrodynamic separator is capable of achieving approximately 80% removal efficiency for particles with a mean particle size (d50) of 125 microns. Additionally, it can effectively capture finer particles, including those as small as 20-30 microns, depending on the specific sediment characteristics.”
These are complex, project-critical queries that would typically require a phone call or email exchange. With Navu, they were answered instantly and accurately, helping visitors take confident next steps without delay.
Contech leads get extremely detailed, like this real visitor who drilled down thoroughly into information about the Vortechs 1000.
What it Means
With Navu, Contech has transformed how it supports, understands, and converts complex B2B visitors. The AI Sidebar complements the depth of their website content by making it more accessible, surfacing relevant answers at the exact moment a visitor needs them.
Now, Contech’s team can:
See real visitor questions in real time
Improve content and messaging based on actual behavior
Connect with more qualified leads who are ready to “Start a Project”
The impact on Contech’s business is clear to David Corr, Sr. Director of Corporate Marketing. “We have secured some outstanding projects through Navu’s message function. In today’s self-service environment, people just want an easy, non-intrusive way to ask for help.”
And with new product enhancements continuing to roll out, that impact is only getting better.
This case is one example of how Navu boosts lead conversion by helping B2B companies make their websites smarter and more responsive to visitor needs. Want to learn more? Read about how Sidebar users are 4.7x more likely to convert.
