A simpler approach to segmentation
Navu helps you discover so much more about your campaigns, content and users. Easily evaluate landing page performance, identify top performing organic search content, and find the pages that are most important to driving conversions.
Let’s take a look at a sample campaign:
This is a Navu Campaign Card. It breaks down the performance of one of your campaigns
(Advertising, Email, Social or anything else) by landing page.
So in this case, let’s assume you have a paid search campaign with a custom landing page.
Navu automatically aggregates and displays the data, and makes it easily accessible in your dashboard.
Here’s what we show:
This specific paid search campaign has driven 1,000 new visitors to its custom landing page.
Of those visitors, 500 bounced without engaging at all.
That’s ok, the other 500 took some action
(reading, scrolling, clicking links – anything except immediately exiting the page).
These are your prospects.
A small number of prospects converted immediately by filling out the form on your landing page!
These five prospects have become contacts, but most of this group needs more time.
250 click on a link to learn more, making them wanderers.
This group is vitally important, because they are interested in your product but aren’t yet ready to pull the trigger.
How many wanderers you turn into contacts can make or break your entire campaign.