Welcome to Navu! We’re a tech startup from Palo Alto, California with an innovative new approach to Conversion Rate Optimization.
Instead of focusing on the landing page itself, we extend the concept throughout a user's entire journey. We take contextual information about site visitors and enable marketers to target their leads with the perfect call-to-action at the perfect time.
Navu is a service that is wholly owned and operated by HivePoint, Inc. While we launched officially in 2022, our story really begins back in 2018. That's when the team behind Navu created Slickstream – a product designed to help bloggers maximize user engagement on their websites.
Slickstream was a hit, and we quickly found ourselves handling billions of pageviews a year across hundreds of different publishers. In the process, we learned a lot about how visitors interact with websites and how to help them find the content they're looking for.
But those insights didn't just apply to advertising-driven websites. In fact, we realized that more traditional businesses stood to gain even more from improved site navigation and user experience by way of increased conversions.
So in 2022 we sold Slickstream to CafeMedia, shifting our focus away from independent publishers and into the corporate website space, officially launching our Conversion Rate Optimization solution for businesses in January 2023.
Still have questions that our website hasn't answered? Shoot us a note on our contact page! We'd love to hear from you.