Documentation

Overview Depending on settings, Navu will send a weekly report detailing how your website is performing. This report lists visitors, conversion rates and leads from several points of view. Sitewide: How your site as a whole is performing in terms of attracting visitors and converting them into leads. By Channel: How the channels that drive visitors to your site are performing in terms of acquiring visitors and how those visitors convert into leads. By Named Campaigns: How the major campaigns (typically advertising and email outreach) that drive visitors to your site are performing in terms of acquiring visitors and how … Read more

Overview Navu’s integration with Slack enables Navu to post detailed alerts into any Slack channel. These alerts are triggered by specific visitor activity on your website. Below is an example. Setup Before enabling this integration ensure there is a Slack channel in your Slack organization into which you would like Navu to post alerts. This can be an existing channel, or one you create specifically for Navu alerts. Choosing the latter has the benefit of allowing you to invite others to that channel once you are familiar with Navu alerts. In the Navu portal, select Integrations from the hamburger menu … Read more

Overview Navu’s integration with HubSpot enables the exchange of information between the two platforms enhancing the contact/visitor information in both systems. Navu Benefits The integration allows Navu to augment visitor information based on HubSpot data by highlighting the HubSpot contact information in the Navu visitor details. In addition, if the HubSpot embed code is installed on your website, then Navu will leverage HubSpot first and third party cookies to determine the identity of the visitor. In other words, if HubSpot knows the identity of the visitor, then Navu will also be aware of their identity. This is beneficial when viewing … Read more

Overview Navu’s integration with Salesforce enables the exchange of information between the two platforms enhancing the contact/visitor information in both systems. Salesforce Benefits Once enabled, this integration will make three fields available to the Contact record in Salesforce. To see these, the Salesforce administrator will need to update the Page Layouts for the Salesforce Contact object to include these fields. These will then appear in the contact record as follows. Note, that a WebLink is also created that can be used in place of the Navu Web Journey URL field to make the presentation of this link prettier. The first … Read more