About Us
Just who are these Navu folks, anyway?
Our Story
While Navu launched officially in 2023, our story really begins back in 2018. That’s when the team behind Navu created Slickstream – a product designed to help bloggers maximize user engagement on their websites.
Slickstream was a hit, and we quickly found ourselves handling billions of pageviews a year across hundreds of different publishers. In the process, we learned a lot about how visitors interact with websites and how to help them find the content they’re looking for.
But those insights didn’t just apply to advertising-driven websites. In fact, we realized that more traditional businesses stood to gain even more from improved site navigation and user experience by way of increased conversions.
So in 2022 we sold Slickstream to CafeMedia, shifting our focus away from independent publishers and into the corporate website space, officially launching our B2B Conversion Rate Optimization solution in June of 2023.
Our vision
At Navu, we’re thinking about the short term and the long term. Our objective for every current user is the same: to help them get more from their website and its visitors. We do this by offering a powerful, simple solution designed to tell the right story to the right visitor, every time.
But the current iteration of Navu is just the beginning. The web is changing fast, and we believe B2B websites will look profoundly different in the near future. Prospective customers have more tools to educate themselves, and are already coming to expect detailed, custom answers to their specific questions and use cases.
As artificial intelligence proliferates across the consumer web, it is crucial that business websites aren’t left behind. That’s why we’ve developed the simplest AI companion for B2B websites on the market, and why we’re continuing to innovate with real marketers in mind.
So what does that look like? Time will tell. For now we’re hard at work every day developing new ways for marketers to tell their story on their website.
