The Challenge
Vende is a B2B digital marketing agency with more than 20 years of experience helping business services firms fill their pipelines. A HubSpot Platinum Partner, Vende delivers strategy, content, automation, and demand generation with a proven framework and measurable results.
Despite their deep expertise, Vende’s website contained a wealth of valuable content that was buried in blog archives. Visitors had to click through multiple pages or chase down keywords to find what they needed.
“One of the things that really attracted us to Navu to begin with is just the understanding that friction is the killer of any kind of conversion rate,” said Paul Slack, CEO of Vende. “Once we discovered Navu and realized we can do the very same thing on our website that people are doing with ChatGPT, that was just tremendous and very valuable to us.”
The Solution
To give buyers immediate access to answers and reduce the friction of digging through content, Vende added Navu’s AI Sidebar to their site. Now, users just ask a question and get answers pulled directly from Vende’s own content, no navigation required.
“With Navu, we have this wonderful ability to make all of that information available, but the customer doesn’t have to try to find it. They can just start talking to our website like they do ChatGPT and the answers are sourced right there for them.”
Navu also became a valuable internal tool. “Imagine… get every single question that was asked by every single prospect, come up with the perfect answer. Now all of a sudden, you’ve got a 24/7 salesperson that’s got the perfect answer to every question.”
