There’s a simple truth about your website visitors: the ones who matter most are the ones with questions.
Not every visitor is a real prospect. Bots, bounces, and casual browsers make up a huge chunk of any site’s traffic. But somewhere in that crowd is a person actively evaluating your product, trying to figure out if you’re the right fit. They want to go deeper. They just need a way to do it.
That’s exactly what Navu is built for. And the data from the past month? It shows it’s working.
When visitors ask, they keep asking
The number we’re most proud of from the past month is 2.2. That’s the average number of questions each Navu user asked during their journey.
Think about what that means. A visitor finds the sidebar, asks a question, gets a real answer, and comes back for another one. They’re not bouncing. They’re not confused. They’re engaged, and the experience is earning their trust in real time. Every follow-up question is a small vote of confidence that Navu is delivering exactly what they were looking for.
In total, our AI assistants handled 24,191 questions from 10,944 visitors last month. On average, every 12 seconds, another web visitor asks Navu a question. The volume is impressive. But the 2.2 average is the part that tells you something about quality.
3.5% is a big number
3.5% of all visitors who see the Navu sidebar use it to ask a question or leave a message. And that’s all visitors, not just the good ones. That number includes the bots, the accidental clicks, the people who bounced in three seconds, and everyone else who was never going to become a customer. Out of that entire pool, 1 in 28 people still stopped and started a conversation with your business.
What that tells you is that among your actual addressable audience, the people who landed with real intent, a huge share of them have questions and are eager to ask them. Navu just gives them somewhere to do it.
What makes it work
Navu’s AI assistants draw from a deep knowledge base. We’re currently indexing around 348,000 web pages and documents across our clients’ sites, so visitors get answers that are accurate, specific, and grounded in real content rather than generic responses.
That quality shows up directly in the 2.2 questions per visitor figure. Across more than 1,160,000 visitors tracked by Navu’s embed code in recent weeks, the pattern holds: visitors who engage don’t just ask one question and leave. They get a good answer, trust the experience, and keep going.
What this means for your site
Your best leads have questions. The ones who convert aren’t the ones who skim a headline and bounce. They’re the ones who dig in, compare options, and want real information before they commit.
Navu gives them a place to do that, and gives you a front-row seat to exactly what they’re thinking when they do.