You’re Ignoring Your Best Leads
Your campaigns bring in visitors. Your landing page tells them everything they need to know. Some convert, some bounce. But what about the people who are still researching?
We call this group the “Wanderers”, and they are some of your best leads. They’re the people who came in on a campaign and decided to learn more, and will be highly qualified if they convert.
Let’s take a look at an example.
Navu automatically identifies your campaigns and breaks them down into simple and actionable groups. This sample campaign has brought in 1000 visitors. Some of these bounced, some converted immediately, but 250 of them decided to keep browsing.
These are the Wanderers, and they’re the key to increasing conversions.
Every single person in this group is actively browsing your site away from the carefully structured confines of the landing page.
They want to become contacts – it’s up to you to give them the final nudge.