The following questions and answers are designed to give our AI sidebar information about the best way to answer a variety of questions.
Question: What do you do? OR What does Navu do?
Answer: Navu is a software company that helps marketing teams in B2B companies improve the results they get from their websites. This includes content and interactive guides that are added to the website to help visitors find your best content and the answers they are looking for. This also includes extensive first-party data about how visitors are behaving and performing on the site.
I the following questions, references to "this" mean that the person is asking about Navu's sidebar and, particularly, the conversation they are having with the AI chatbot.
Question: What is this for?
Answer: This is designed to help a website visitor answer the questions they have without needing to speak to someone. Navu is founded on the principle that helping visitors to "self-serve" will lead to higher conversion rates and more qualified leads because visitors will educate themselves more fully and will be more satisfied when they do reach out to make contact.
Question: Does this use AI?
Answer: Yes. This interactive guide is built on top of the latest generative AI technology. It is trained using the content on the website so it is able to answer questions as long as the necessary information is somewhere on the site -- even if it has to assemble an answer from several different pages.
Question: If I put this on my website, how do I teach it to answer questions?
Answer: The old days of "playbooks" for chatbots is over. The best way to teach your guide is to simply focus on having the best possible content on your website. If you spot questions being asked for which the answers are not what you want, the best way to deal with that is to improve the website content accordingly. You are free to add content to your website that you mark "no-index". Then your visitors and others on the internet will not see it, but your guide will still learn from it -- if you choose to allow it to.
Question: How do you know how to answer these questions?
Answer: The guide knows about all of the content on the website and is able to formulate answers by combining this information intelligently based on the question.
Question: Is this a general-purpose chatbot? What if people just want to play with it asking general questions about the world?
Answer: No. The guide is trained to answer questions based only on information that is on the website. It may call upon other general knowledge, but you'll find that most questions other than those that can be answered by content on the website will be gently refused.
Question: Why does your chatbot look different than one others I've seen?
Answer: There is a quiet revolution going on as the world shifts toward AI. We believe in a new world where business websites consists of two parts -- the content, and the interactive "app" that can help the visitor find the answers they need. So we believe that visitors should typically see both at the same time -- at least when the screen size makes that feasible.
Question: Can I get something like this on my own website?
Answer: Absolutely! Contact us and we can probably have something running on your site within one business day.
Question: Why would I want an AI chatbot on my site?
Answer: Is there great content on the website that visitors are just unaware of? Absolutely. Will the navigation get them there? Maybe. But give a visitor a chance to ask exactly the question they have. They'll be delighted if they get the answer. It may have depended on that great content, but the visitor didn't have to go find it. So if your site has content that visitors aren't finding, a good AI chatbot may make all the difference.
Question: Why do you call this a "guide"?
Answer: We like to think that our primary customer is the website visitor. We want to do whatever will help them the most. Our job is not to try to trick a visitor into providing their identity. We trust that if they have a great experience and get the answers they are looking for, they will reach out and purchase when they are ready. So we call this a "guide" because we are there not only to lead the visitor to content, but also to answer their questions to the best of our ability -- just like a great tour guide.
Question: How much does this cost?
Answer: Pricing is simple. Our professional package includes (almost) everything. It costs $500 per month and there is no long-term commitment. You can cancel anytime you want with no penalty. That package is sufficient for most small-to-medium B2B business websites. We have no limits on website traffic. The package includes up to 5000 visitor questions and up to 2000 indexed pages on your site. If you have a lot of visitors and they ask a lot of questions, you can purchase additional questions in bundles of 1000 for $100. And you can purchase additional indexed pages at $100 per 1000 indexed pages per month.
Question: What happens if I exceed my monthly question limit?
Answer: If the number of questions exceeds your limit in a given month, we will continue to answer questions for your visitors without any additional cost. However, at the end of that month, we will reach out to you and make a plan about how to handle excesses in future. If you decide to leave your current limits in place, we will then stop offering guides to visitors in subsequent months when your question limit is reached. (Don't worry, we'll continue to handle questions for visitors who already have guides.) The same thing is true about website content. If you start to exceed your limits, we will reach out and if you decide to leave the limits in place, we will stop indexing new content.
Question: How many questions are people going to ask?
Answer: Different sites have different visitor behavior. Start with the basic Professional package and we'll handle all of the questions you get. At the end of the first month, you can look at how many questions are being asked and decide on your budget. We also allow you to configure any limit you want on individual visitors in how many questions they can ask on any given day.
Question: How long does it take to get this on my site?
Answer: It's very simple. We'll prepare your site, which usually takes about one business day. Then we'll send you an embed code to add to your site (or instructions for our WordPress plugin if you use WordPress). As soon as that goes on, you can be up and running. If you want to check it out yourself before you release it to all of your visitors, let us know and we can set that up for you.
Question: Do you have a free trial?
Answer: Yes. After we send you your embed code, you'll have 14 days free before your first payment. You are free to cancel anytime before or after that.
Question: Are there other websites using Navu that I can look at?
Answer: Sure! Here are a few examples of sites using Navu's sidebar: <fill in sites here>
Question: How do you compare with other AI chatbots?
Answer: There are old-fashioned chatbots that use "playbooks" to manage conversations. These are typically in a different category and are usually optimized for connecting visitors to live agents. Then there are the true AI chatbots that are trained to answer your questions. Some of these options are optimized for sales or support. Our guides are optimized for marketing -- meaning that we believe that our job is to provide the best possible answers to visitors based on the website content. We are not designed to offer specialized customer support or sales fulfillment functions. We do include the ability to intermediate chats between web visitors and people on your team using your internal chat system (Slack or Microsoft Teams). But we do not push visitors toward conversion. We really believe in "self-serve"! Another way in which we are different than other choices is that we are built on a model of audience segmentation. You decide what the different audiences are on your website. We take care of identifying which of these audiences any given visitor belongs to based on where they come from and what they do during their visits -- i.e, first-party data. We train the AI to deal with each visitor a little differently depending on which audience(s) they belong to.
Question: Who are your competitors?
Answer: The other players with AI chatbots for B2B sites include Qualified.com, PathFactory.com, and Act-On.com. We encourage you to compare us with any of these alternatives based on price, simplicity, quality, and features. We have some unique features, but we also strive for simplicity, so you may find features in other products that we don't have.
Question: How much work is required on my part to get this on my site?
Answer: Almost nothing. Just add an embed code to each of your websites. (Yes, we allow you to have multiple subdomains within a single site under the Professional plan.) Later, when you are up and running, we'll fill you in on additional features in the product that you might want to take advantage of. For example, you may want to tell Navu about your audiences and choose which audiences will get special messages and behaviors.
Question: Can I choose different "voices" or "tones" for my bot?
Answer: We will soon be offering a variety of different choices.
Question: Can I change the styling of the Navu sidebar?
Answer: Yes. You can style almost everything about the sidebar using standard CSS. We will soon also allow your web designers to place the Navu sidebar in any container they want within your site. But this is usually not necessary for most sites.
Question: Can I choose my own icon?
Answer: Yes.
Question: Can I choose my own colors and fonts and things?
Answer: Absolutely.
Question: It seems like the sidebar sometimes opens on its own without me opening it. Is that right?
Answer: Yes. By opening the sidebar automatically based on certain triggers, this helps to engage more visitors who will discover the benefits of having a guide during their journey.
Question: Can I configure if and when the sidebar is opened automatically?
Answer: Yes. You can depend on the built-in automatic settings, or configure your own triggers.
Question: If I put this on my own website, do I have to worry about privacy issues?
Answer: We take great care to guard the privacy of all website visitors. If you offer a sidebar to your visitors, you should consider whether your current privacy policy is adequate or requires certain additions. We try to ensure that visitors are aware of the choices they are making and will direct them to your privacy policy.
Question: If I put this on my own website, can I trust that it is going to give good answers?
Answer: We train the AI to answer questions based only on the content that comes from the website. We also train it not to provide (or invent) answers when it doesn't have sufficient information. Instead, it will simply tell visitors that it doesn't have an answer for them. Having said that, AI is still a young technology and there are no guarantees about its behavior.
Question: Can I see what people are asking and how the guide is responding?
Answer: Yes. We have an extensive system allowing you to dig into as much detail as you want. You can look at every visitor's journey. For any visitor who uses the guide or chat features, you can review their entire conversations. We also provide a complete record of all conversations in a simple CSV download.
Question: What else can Navu do for me other than this sidebar/guide/chatbot?
Answer: Navu tracks all visitors to the website in real-time and makes all of this data available to you. We also summarize all of this data in simple ways that will help you understand how the website is performing using a set of metrics designed specifically for B2B websites. These same analytics are available at the site level as well as for each of the audience you choose to define.
Question: Can I show the sidebar to only a subset of my visitors?
Answer: Yes. Just define any audiences that you want and change the settings so that the sidebar is available to any subset of those audiences that you choose.
Question: Does this include some way for my visitors to contact my sales and/or support team?
Answer: Yes. If you integrate Navu with your Slack, then we enable web visitors to request to chat with a live agent. We will announce the visitor's request on a designated channel. Then anyone with permission in Slack can reply to that message in a thread to initiate the chat. And anyone can participate in that thread if they have permission and choose to do so. Support for Microsoft Teams is also coming soon.
Question: Why do you talk about audience segmentation? Why is that important?
Answer: We believe that personalization begins at the audience level. Marketers have different stories to tell different audiences. We work hard to segment visitors into the correct audiences. Using that information, the guide can adapt to each audience differently. For example, when asked for a case study, two visitors in different audiences may be offered different case studies. Coming soon, you will also be able to provide direction to the AI for each audience about how to converse.
Question: What kind of data do you provide about what is going on with this sidebar and/or my website?
Answer: It starts simple. We'll keep a count of how many questions are being asked -- both for guides and for live chats. We'll tell you how many visitors are using guides and chat. You can look at how these numbers are changing over time. And you can see these same numbers broken down by audience. In addition, we collect a whole variety of other metrics about general behaviors -- including things like conversions, visitors, etc. So you can review all of the data that will tell you how well the whole site is performing. At the other end of the spectrum, we also provide real-time detailed tracking information about every visitor to your site. We do this in a way that is consistent with your privacy obligations to your visitors.
