Monarch Tractor is on a mission to change the way farming works with electric, self-driving tractors and the software that powers them. These innovative products bring powerful new capabilities to the field, and naturally, they spark a lot of curiosity. Monarch’s audience, made up of forward-thinking farmers and agricultural professionals, often has detailed questions as they explore how these solutions can fit into their operations.
To support this journey, Monarch built an impressive library of resources: technical guides, use case examples, case studies, subsidy info, and more. The content was there, and it was strong. But the team saw an opportunity to help visitors find what they needed more easily and quickly.
As Jenna DeFazio, Digital Marketing Specialist at Monarch, put it: “People don’t want to dig for answers. They expect immediate, helpful responses that guide them closer to a purchase decision.”
The Solution
To solve this, Monarch added the Navu AI Sidebar across its website. Navu gives visitors an easy, conversational way to ask questions and get relevant answers instantly, sourced directly from the site’s own content. It’s like having a smart assistant embedded on every page, connecting users to the information they need without requiring them to search or click through multiple pages.
Setup was simple and maintenance minimal, letting the marketing team stay focused on strategy. Just as important, Navu also offered powerful analytics to show exactly what visitors were asking and how well the site was meeting their needs.
“The Navu sidebar delivers the most relevant and tailored content based on the user’s questions,” said DeFazio. “One of the best features is how Navu cites the source page for each answer. It gives users the option to explore further, often directing them to pages they wouldn’t have discovered on their own.”
The Navu Sidebar helps Monarch’s leads find anything they’re looking for on any page, no matter how technical or specific.
The Results
Since launching Navu, Monarch has seen clear signals that their leads are more engaged and better informed. In the most recent full month of data, 7.4% of engaged visitors have asked at least one question via the Sidebar, and those users averaged 1.8 questions each. This interaction rate highlights just how valuable the AI assistant is in supporting self-education and keeping leads moving down the funnel.
Visitors are asking everything from highly technical product questions to use case specifics and subsidy information. Navu handles them all, surfacing relevant content that might otherwise go unnoticed.
“The Monarch marketing team is excited to leverage user inquiries from Navu to generate reports that inspire new content ideas. Not just for SEO, but to directly address real questions farmers are asking on the site,” DeFazio said.
The Monarch team can see what each visitor did on site, their questions, and Navu’s answers.
What it Means
For Monarch, the Navu Sidebar does more than streamline content discovery. It makes their website more useful to their leads. Visitors now get answers faster, discover more relevant pages, and feel more confident progressing toward a purchase.
Internally, the Monarch team can see what matters most to buyers and adjust their content strategy accordingly. That feedback loop improves the site for the next visitor, and the one after that, creating a virtuous cycle of better education and deeper engagement.
This case is one example of how Navu boosts lead conversion by helping B2B companies make their websites smarter and more responsive to visitor needs. Want to learn more? Read about how Sidebar users are 4.7x more likely to convert.
