Pain-Free Personalization for B2B Websites
Customization Doesn’t Have to Mean Complexity
Personalization Made Easy
Website personalization is an extremely important component in converting your B2B leads. But why does it have to be so difficult?
Even once you’ve identified a hundred different variables, mapped out a thousand if/then statements, done a deep clean on all of your data (yes, all of it), and spent a good chunk of your marketing budget on ibuprofen, you’re left with… more complexity.
For starters, you now have countless permutations for what visitors might be seeing at any given time. That’s a lot to analyze, and even more to optimize.
Wouldn’t it be nice if there were a simpler way to deliver the benefits of personalization without the complexity?
That’s where Navu comes in.
A Guide is a collection of your content that can help steer a user to conversion. The content can include webpages, videos, pdfs, etc. It typically shows up in the bottom-left corner of your website.
The guide will follow a user around as they navigate through your website, gently reminding them of the relevant content. This leads them to conversion instead of getting lost along the way.
Every visitor gets a guide for their specific interests. As a result, two different visitors to the same page may get a different guide.
You can build your first one in 5 minutes with no code and no commitment required. Here’s how:
- Pick an audience
- Select the right content for them
- Adjust the look and feel
- Publish 🚀
Navu Helps You Convert
Navu lets you deliver targeted experiences to different personas, following them throughout their journey. No matter how a visitor arrived or what they do next, we keep showing them the right recommendations to keep them on track. This lets your leads explore your site freely without you needing to worry if they’ll find their way back to the best content.
Our Guides are perfect for businesses with multiple products, marketing teams juggling several acquisition campaigns, or any website that needs to tell different stories to different people.
So go ahead and keep focused on finding the best possible leads for your website. We’ll take care of what happens next.