The Navu Sidebar helps every lead find what they’re looking for on your website. But it also has an incredible analytics portal, where you can dive deep into granular browsing behavior across entire user journeys.
While there are a lot of interesting components to these journeys, our customers report that the most valuable and exciting part of this data is to see exactly what questions are being asked on site, and how the AI is answering.
The Sidebar Spotlight series picks out some of our favorite real questions and answers from the Navu website, or select conversations from our customers’ sites (with their consent, of course).
The Context
Sometimes, you get a lead to your website that’s ready to go. They’re interested in your solution, want to learn as much as possible, and are eager to convert… if you can deliver what they’re looking for.
This lead came to Navu as a referral, and in a single session went from first touch to requesting a trial. But that doesn’t mean it was easy — they browsed five pages, asked five questions to the sidebar, and even chatted live with a representative!
The following is a one of those questions that we found particularly interesting, as well as their chat with a real Navu employee.
The Conversation
User Question: “can I train the bot on other content such as documents even if they are not on my site?”
Navu Answer: “Yes, you can train the sidebar AI on documents that are not hosted on your site. Specifically:
- You can add URLs of external content (web pages, PDFs, text files, etc.) to the Navu portal for training.
- The information does not need to be publicly accessible; Navu can access gated content too.
This enables the AI to provide answers based on a broader range of information beyond just your website content. For detailed instructions, refer to the documentation on controlling the AI’s content sources.
Feel free to reach out through any of our contact options if you have more questions!”
Citation: Controlling The Guide AI’s Content Sources
The Conversion
Normally in the Sidebar Spotlight series, we move straight through to talk about the conversation the AI. But in this case, after asking browsing five pages and asking five questions, this visitor immediately started a chat with a live agent to request a free trial:
User: “We’d like to try the free trial”
Navu Agent: “Great. Can I confirm what your website is?”
User: [website url]
Navu Agent: [website url confirmation]
User: “yes”
Navu Agent: “Got it. Let us do a quick check and we’ll get right back to you via email. We’re sending one now. Please make sure you get it, so we know we’re in touch.”
What It Means
We love showcasing journeys like this one, because it’s so easy to see how a static, traditional B2B website might have let this one slip through the cracks. Instead, the visitor got detailed answers to each of their questions and was convinced enough to pull the trigger in the very first session.
What’s better, the Sidebar acted as a perfect complement to this journey. This visitor asked their first questions on their second pageview, but as they continued browsing the Sidebar retained their conversation history, and eventually they asked more follow-ups.
When they were ready to try Navu out for themselves, the Sidebar handled the conversion aspect as well, seamlessly switching to a live representative chat and collecting their contact information so we could follow up.
Navu is all about simplicity, both for marketers and their leads. In this case, a lead was able to learn everything they needed on their own terms, leveraging all of the marketing content on the Navu website (without having to find it themselves). It’s a neat little example of how we can benefit B2B websites from first touch all the way through to conversion.
