The Navu Sidebar helps every lead find what they’re looking for on your website. But it also has an incredible analytics portal, where you can dive deep into granular browsing behavior across entire user journeys.
While there are a lot of interesting components to these journeys, our customers report that the most valuable and exciting part of this data is to see exactly what questions are being asked on site, and how the AI is answering.
The Sidebar Spotlight series picks out some of our favorite real questions and answers from the Navu website, or select conversations from our customers’ sites (with their consent, of course).
The Context
Even with something as simple as a pricing page, sometimes buyers want the fine print. They might be trying to understand how pricing scales, whether they’ll hit a usage cap, or what happens if they do.
As a marketer, you can try to address every possible question in your documentation or FAQ, but you’re still relying on your leads to find that information themselves. And while the sales team would be more than happy to help, the lead has to convert first.
This edition of the Sidebar Spotlight shows how Navu handles it when a lead wants to get into the nitty gritty of pricing. This real visitor to our site browsed nine pages and asked five questions, all specifically about how much it would cost under different circumstances and implementations.
It’s the exact situation Navu excels at. A static marketing website wouldn’t have been able to satisfy their questions, but the Sidebar allayed all concerns. We’ve pulled one question from the five to show below.
The Conversation
User Question: “On average with a site of say 20000 visitors per month how many questions do you find get asked? Does it deactivate once limit is reached?”
Navu Answer: “On average, different sites can experience varying levels of engagement, but the Professional package allows for up to 5,000 questions. If your site with 20,000 visitors generates more than this, we’ll continue to answer without additional charges for that month. Afterward, we’ll reach out to discuss future handling of excess questions. If you choose to maintain your limits, guide availability ceases once the limit is reached, but questions for existing guides continue to be answered.”
What It Means
Buyers don’t always wait for a sales call to ask the tough questions—they ask when they’re already exploring your site. The Navu Sidebar makes sure those answers are ready, even when it comes to pricing policies and edge cases.
This user went on to ask about indexing limitations, subdomains vs. subfolders, white labeling, and subscription tiers. They had a lot on their mind!
What we love about their journey in particular is that without the Sidebar, we would never have even known about their questions, much less been able to address them. Instead we essentially had a pre-sales meeting right on the pricing page, leaving the visitor better educated and further down the funnel than where they started.
Answering questions seamlessly and instantly is the future of B2B websites, and for good reason. It means fewer blockers, more trust, and a faster path to conversion.
