The Navu Sidebar helps every lead find what they’re looking for on your website. But it also has an incredible analytics portal, where you can dive deep into granular browsing behavior across entire user journeys.
While there are a lot of interesting components to these journeys, our customers report that the most valuable and exciting part of this data is to see exactly what questions are being asked on site, and how the AI is answering.
The Sidebar Spotlight series picks out some of our favorite real questions and answers from the Navu website, or select conversations from our customers’ sites (with their consent, of course).
The Context
In B2B marketing, it’s not just the decision-makers who visit your website. It’s also the researchers, the evaluators, and the technically-minded folks tasked with asking the hard questions. These leads aren’t looking for surface-level value props — they want details.
They’ll dig into documentation, question how a system works, and scrutinize how data is handled. If your website can’t meet them with clear, accurate answers in the moment, you risk losing their trust. Worse still, you could lose the deal entirely.
That’s where having a real-time, knowledgeable guide like the Navu Sidebar can make the difference. In this case, a visitor had several deep technical questions about Navu, and got great responses without ever needing to talk to sales. We’ve featured one of those questions below!
The Conversation
User Question: “Is Navu a closed loop, or does it learn and train itself (and the overarching large language model), using the data from your website and the information asked by your customers?”
Navu Answer: “Navu operates by building an index of the content from your website, effectively learning from it, rather than being a closed loop system. This index includes web pages, PDFs, and transcripts, which enables it to provide answers based solely on that content without external sources.
When you update your website, Navu automatically updates its knowledge within hours, adapting its responses accordingly. This means that while it incorporates data from user interactions to tailor responses, it relies fundamentally on the website content you provide.
Feel free to reach out to us by clicking on the Contact link at the bottom of the sidebar if you have more questions!”
Citations: Controlling the Guide AI’s Content Sources | How AI Is Transforming B2B Websites
What It Means
Your most serious buyers aren’t just skimming your homepage, they’re diving deep. They want to understand your product inside and out, and they’ll often look for technical validation before they ever even give their contact information.
Navu makes that kind of deep exploration possible by pulling from all the content you’ve already created: website pages, PDFs, internal documents, support articles, and more. Even if the content isn’t public-facing, as long as you’ve included it in Navu’s index, it’s available to answer the hard questions with confidence.
This means your site isn’t just a brochure—it becomes a self-service education hub. Prospects stay longer, learn more, and arrive at sales conversations already aligned. That’s not just better for them, it’s better for your pipeline.
