Vende Embraces AI to Power Lead Gen

An AI-Powered Upgrade to the B2B Website Experience

For years, Vende Digital, a B2B digital marketing agency, has helped clients craft modern marketing strategies designed to generate leads and grow revenue. But even with cutting-edge content strategies and strong web design, they recognized a major pain point: too many websites were acting like static brochures, leaving visitors to navigate complex information alone.

That’s why Vende partnered with Navu.

Navu’s AI Sidebar reimagines the B2B website experience by meeting leads where they are. It helps visitors self-educate, ask questions, and find the most relevant content instantly—without waiting for a human follow-up. As early adopters, Vende didn’t just implement Navu on their own site; they also began bringing the technology to key client accounts, such as Unicom Engineering.

“Navu has changed the buyer journey game for us, as an agency, and our clients. The AI Sidebar allows buyers to control their journey and get answers to their questions quickly. We love knowing that our site visitors engage more with the content they seek the most. We’re also believers in using the back-end data Navu generates to create even better experiences for future visitors.” -Ryan Miller, SVP of Sales and Marketing

From “Brochure” to 24/7 Sales Rep

Before implementing Navu, Vende’s website—like many B2B sites—was packed with great information, but visitors had to dig to find the right piece at the right time. Now, thanks to Navu’s Sidebar and Journeys features, every site visit becomes an interactive conversation.

Visitors can type in real questions and receive clear answers instantly. The Sidebar uses the site’s existing content to generate smart responses, suggest relevant next steps, and guide leads through the funnel—automatically.

“Before Navu, our site was just a glorified brochure. Now it acts like ChatGPT giving buyers instant answers and next steps. It’s like having a 24/7 sales rep built into our website.” – Paul Slack, CEO

Turning Website Insights into Smarter Strategy

Beyond improving the visitor experience, Vende takes full advantage of Navu’s Analytics platform to refine their content and conversion strategies. The insights from Navu’s back-end reveal exactly what prospects are asking, what topics they care about, and where content gaps might exist.

With this data, Vende continuously optimizes their site and messaging—then applies the same principles to enhance client campaigns.

Elevating Client Experiences: Unicom Engineering

One standout example is Vende’s work with Unicom Engineering, a provider of purpose-built application platforms and support services for solution providers and OEMs. As a long-time client of Vende, Unicom operates in a highly technical and complex industry, where buyers often need deep, specific answers before they’re ready to talk to sales.

Vende deployed Navu on Unicom’s website to give visitors immediate access to key technical information, FAQs, and solution details—without the wait. Whether a lead wants to understand server configuration options or deployment timelines, Navu acts as a responsive AI companion that delivers clarity and confidence at critical moments in the journey.

A Scalable Solution for Modern Agencies

By partnering with Navu, Vende Digital now brings scalable, AI-driven website interactivity to their own business and to clients who are ready to modernize their web experience. It’s a turnkey way to shorten sales cycles, increase engagement, and provide always-on support for even the most technical audiences.

Interested in how Navu can help your agency or your clients? We’d love to chat.

Learn more about Vende on their website or on LinkedIn.