The Navu Sidebar helps every lead find what they’re looking for on your website. But it also has an incredible analytics portal, where you can dive deep into granular browsing behavior across entire user journeys.
While there are a lot of interesting components to these journeys, our customers report that the most valuable and exciting part of this data is to see exactly what questions are being asked on site, and how the AI is answering.
The Sidebar Spotlight series picks out some of our favorite real questions and answers from the Navu website, or select conversations from our customers’ sites (with their consent, of course).
The Context
Today’s post focuses on an anonymous visitor from New York City, that came to Navu from an email campaign.
They never left the landing page on the journey, and on a traditional B2B website that might be the end of the story. But this visitor had a question, and they used the Sidebar to find the answer.
It wasn’t necessarily the most eloquent question, as you’ll see below, but it got the job done.
The Conversation
User Question: “ceo navu deatil and team”
Navu Answer: “The CEO and Founder of Navu is Kingston Duffie, who also serves as the CTO. This is his fourth venture in Silicon Valley, having previously led companies like Whitetree, Turnstone, and Fanfare.
As for the team, Navu has a dedicated group focused on developing AI solutions for enhancing B2B website experiences, while continuing to innovate in website navigation and user engagement. For more details, you can view the “About Us” section on the website. If you have further inquiries, feel free to reach out!”
Citation: About Us
What It Means
Navu is a simple tool to use, and this is a pretty simple example to understand. Your visitors don’t need to be experts in AI prompt construction or site search terms. They don’t even need to type in complete sentences or worry about proper spelling.
If a human can understand their question, Navu can as well, and it will provide the best answer possible based on the website’s content. In this case, our user wanted information about who’s behind Navu, and we conveniently had that publicly located on our About Us page.
While it’s certainly possible the visitor could have found that page on their own, B2B marketers know very well how hard it can be to get users to navigate through the site. In this case, we made it extremely easy for the visitor to find what they were looking for, and they left the site as a more educated prospect with a successful session.
Not every session on your website will end in a conversion, and that’s ok! But there is something they all have in common: an objective. Navu helps your site fulfill those objectives, turning visitors into leads and leads into contacts.
