AI has changed what people expect when they land on your site. But it begs the question: What is your website actually for now?
Author: John Greely
Join Navu’s First Customer Roundtable
Navu is growing fast, and we’re adding so many new features, integrations and capabilities that it can be hard to keep up! In order to better understand our customers and their needs, and to help you keep up to date, we’re putting together a virtual roundtable on February 17. This is a chance for our … Read more
Join Our February 2026 Agency Roundtable
It’s time for another agency roundtable! We’re extremely excited to bring together our partners to talk about what’s working, what’s not, and what’s next. This event is open to all marketing agencies using Navu, whether or not you’re actively referring business. We are also incorporating an anonymous feedback survey, which we will use both to … Read more
Navu Is a Signature Sponsor at IMS 2026
We’re excited to share that Navu is a Signature Sponsor of the Industrial Marketing Summit, happening March 3–5, 2026 in Austin, Texas. We’ll also be taking the stage to share our perspective on how industrial, manufacturing, and engineering marketers can use AI in practical, meaningful ways. This space is especially important to us, as many … Read more
The Four Big Benefits of AI Chat for Business Websites
Four reasons your business website needs to add an AI chat solution.
Navu Customers
A list of active Navu customers and agencies using the Sidebar
Share Navu, Get Rewarded
Love using Navu? Help spread the word and earn cash rewards.
Installing Navu from the Hubspot App Marketplace
It’s easy to connect your Navu account to HubSpot
Contech Turns Complex Questions into Leads
Contech’s buyers have complex, project-specific questions, and now they’re getting answers instantly with Navu’s AI Sidebar.
Navu’s New Pricing: Simple, Fair, Affordable
At Navu, our goal has always been to make self-serve education and conversion as simple, effective, and affordable as possible for B2B marketers. That principle now extends to our pricing. We’re excited to announce a new, streamlined pricing model that’s as easy to understand as it is to justify: $99 per region + $0.01 per … Read more
Monarch Tractor Embraces AI to Drive Conversions
Discover how Monarch Tractor uses Navu’s AI sidebar to guide buyers, surface high-intent questions, and shape smarter content strategy.
Vende Embraces AI to Power Lead Gen
Discover how Vende and its clients are using Navu to deliver instant answers, capture first-party data, and drive real results.
Sidebar Spotlight: Technical Details
Your most serious leads have serious questions. Navu makes it easy for them to find the answers they need.
Sidebar Spotlight: Pricing Details
Even with something as simple as a pricing page, sometimes buyers want the fine print. They might be trying to understand how pricing scales, whether they’ll hit a usage cap, or what happens if they do.
Sidebar Spotlight: Conversation to Conversion
You’ve got a hot lead on your website that’s ready to convert… if you can deliver what they’re looking for. Navu can help.
Sidebar Spotlight: Sticky Subjects
Some questions are trickier than others. The Navu Sidebar is up for the challenge.
Sidebar Spotlight: Languages
At Navu we’re here to help you educate your leads, no matter what language they speak.
Sidebar Spotlight: Typos
Using Navu is simple. Your visitors don’t need to be experts in AI prompts. They don’t even need to use complete sentences or proper spelling.
How Navu Boosts Lead Conversion
At Navu, we’re passionate about improving business websites by delivering a better experience for your leads. We firmly believe that when your prospects can find what they’re looking for, they are more likely to convert and eventually become customers. But what do the data actually show? We took a deep dive into the statistics from … Read more
B2BMX 2025: Our Favorite Conversations and Takeaways
What we learned from a jam-packed three days in Scottsdale.
Navu’s Competition: How the Sidebar Stacks Up
Today’s B2B buyers expect instant answers, personalized experiences, and seamless interactions. But which tools can marketers use to meet those expectations?
How AI Is Transforming B2B Websites
AI is everywhere these days. Your team is probably using it. So are your competitors. Most importantly, your leads are using it more and more. And the more they get used to interacting with modern, AI-enabled websites, the harder it’s going to be for legacy websites to keep up. While the AI space is certainly … Read more
SmartBug Embraces Segmentation with Navu
Note: This case study references our legacy Guides, rather than the Navu Sidebar. Learn more about Navu’s new AI solution here. The Challenge SmartBug is a full service digital agency specializing in HubSpot implementations. And when they say full service, they mean it. On top of being the world’s most decorated HubSpot partner, the agency … Read more
BRANDED Agency Elevates Marketing Strategy with Navu Integration
Note: This case study references our legacy Guides, rather than the Navu Sidebar. Learn more about Navu’s new AI solution here. The Challenge BRANDED is a brand creation and implementation agency with a fitting name, focused on creating and growing brands. They have three primary service offerings: Brand Creation, Brand Implementation, and Brand Management. Their … Read more
A New Approach to Analytics
Welcome to the new Navu Analytics. In our 1.22 release, we’re rolling out an improved framework designed to be simpler and more useful for our users. At their core, Navu’s included analytics are designed to help our users understand their website better. This means providing information about specific user personas, site content, individual journeys, and of … Read more
Say Hello to Segmentation
In Navu’s 1.22 release, we are introducing a brand new way to break your website into custom audiences: our new Segmentation feature. What is a Segment? A segment is simply a subset of visitors to your website. You decide what segments you want and how to assign visitors into them based on a wide variety of … Read more
Cask Targets 10 Personas With Custom Guides
Note: This case study references our legacy Guides, rather than the Navu Sidebar. Learn more about Navu’s new AI solution here. The Challenge Cask is a digital transformation services consultancy and Elite ServiceNow Partner, offering a wide variety of solutions to help companies modernize their business using the ServiceNow platform. Their website, CaskNX.com, is responsible for … Read more
Three Things We Learned from Forrester’s B2B Summit 2023
Navu was proud to sponsor the Forrester B2B Summit North America this year, and we had a great time doing it! Between the speakers, conversations with fellow sponsors, and of course countless discussions with attendees, it’s safe to say we packed a lot of learning into just three days. Here are our biggest takeaways from each of … Read more
What is Conversion Rate Optimization and Why Does it Matter?
If you work in digital marketing, chances are you’ve heard of Conversion Rate Optimization (CRO) software. You may even use some of it in your marketing technology stack, whether you realize it or not. CRO software can be used to create custom landing pages, test calls to action or even just better understand your visitor … Read more
The Four Main Categories of Conversion Rate Optimization Software
Interested in conversion rate optimization software? That’s great! You’re already on the right track, and have identified a critical component to your marketing stack that is too often overlooked. But now that you’ve started researching CRO, you may have noticed that it’s actually not such a simple topic. There are countless ways to increase your … Read more
Welcome to Navu
Welcome to Navu. We’re so glad you’re here! Navu is a new way for B2B marketing teams to increase conversions and lower cost per acquisition. While traditional Content Rate Optimization (CRO) software focuses on the landing page or on incremental improvements through A/B testing, we’ve come at it from an entirely different angle: Instant Remarketing. … Read more