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Release Notes: The Beauty of Benchmarks
You work hard for your leads, and rely on your website to convert them. But do you really know if it’s doing a good job? With Navu’s 2.4 release, we can show you. As a cutting-edge conversion rate optimization tool, Navu knows a lot about how companies turn B2B leads ... Read more
Release Notes: All About Clickthrough
Navu 2.2 is all about clickthrough. First, we updated the look and feel of our guides and messages with data-driven changes that make them more effective. Then we added new reporting options to the analytics portal so our customers can better understand how Navu is being used by their visitors. ... Read more
Monarch Tractor Drives Conversions the Simple Way
The Challenge Monarch Tractor is building the world’s first driver-optional, data-driven, and fully electric tractor with a farmer-first approach to innovation. Each decision is made with their farming community and their biggest challenges in mind. However, as with any groundbreaking innovation, it presents a unique learning curve. Monarch Tractor’s website, ... Read more
SmartBug Embraces Segmentation with Navu
The Challenge SmartBug is a full service digital agency specializing in HubSpot implementations. And when they say full service, they mean it. On top of being the world’s most decorated HubSpot partner, the agency offers a huge range of services to their clients, ranging from Marketing to Sales to Customer ... Read more
Release Notes: Big Change for Chatbots
Last month saw the release of Navu 2.0, which was a huge change to the platform and introduced many new features and integrations. For Navu 2.1, we’ve built on that release with a whole heap of improvements. New Features and Improvements Weekly Performance Reports Each Monday, we will send an ... Read more
Release Notes: Introducing Navu 2.0
Say hello to Navu 2.0. With a completely refreshed portal, a whole host of new features, and more integrations than ever, we’re extremely excited to share the next generation of Navu with you. Key Improvements The bulk of our updates come in the form of improvements to our user portal. ... Read more
BRANDED Agency Elevates Marketing Strategy with Navu Integration
The Challenge BRANDED is a brand creation and implementation agency with a fitting name, focused on creating and growing brands. They have three primary service offerings: Brand Creation, Brand Implementation, and Brand Management. Their website, unsurprisingly, is beautiful and filled with helpful information for those three buyer personas. They have ... Read more
Release Notes: Exciting Integrations
Navu has just released update 1.24, bringing users a set of very exciting new integrations to Slack, HubSpot and Salesforce. We’re also rolling out two big updates to how you engage with your visitors, including an ‘engaged’ tag and more control over your Navu Guide targeting. Read on for more: ... Read more
Release Notes: Powerful Segmentation, Easier Analytics
The new Navu update (release 1.22) is a huge upgrade in functionality, analytics, and user experience. It features significant changes to the way users define audiences and evaluate site data, as well as a much improved look-and-feel in the Navu portal. Read on for all the updates in 1.22: Segmentation ... Read more
Say Hello to Segmentation
In Navu’s 1.22 release, we are introducing a brand new way to break your website into custom audiences: our new Segmentation feature. What is a Segment? A segment is simply a subset of visitors to your website. You decide what segments you want and how to assign visitors into them based ... Read more
A New Approach to Analytics
Welcome to the new Navu Analytics. In our 1.22 release, we’re rolling out an improved framework designed to be simpler and more useful for our users. At their core, Navu’s included analytics are designed to help our users understand their website better. This means providing information about specific user personas, site ... Read more
Contech Implements Targeting, Sees 80% Boost
The Challenge The website for Contech Engineered Solutions has a lot on its plate. The firm boasts a massive product portfolio ranging from walls to pipes to bridges and much more, and prospective buyers generally require a significant amount of research before they’re ready to get a quote. The upshot ... Read more
Cask Targets 10 Personas With Custom Guides
The Challenge Cask is a digital transformation services consultancy and Elite ServiceNow Partner, offering a wide variety of solutions to help companies modernize their business using the ServiceNow platform. Their website, CaskNX.com, is responsible for educating prospective customers about the many offerings at their disposal, and guiding them to the solution ... Read more
Release Notes: Major Upgrades to Visitor Targeting
We rolled out our 1.17 release today, and it was a big one. The headline news is that visitor targeting just got a whole lot better, with new options for who gets to see your guides (and where). We’ve also introduced a new privacy option, as well as a couple ... Read more
Three Things We Learned from Forrester’s B2B Summit 2023
Navu was proud to sponsor the Forrester B2B Summit North America this year, and we had a great time doing it! Between the speakers, conversations with fellow sponsors, and of course countless discussions with attendees, it’s safe to say we packed a lot of learning into just three days. Here are our ... Read more
What is Conversion Rate Optimization and Why Does it Matter?
If you work in digital marketing, chances are you’ve heard of Conversion Rate Optimization (CRO) software. You may even use some of it in your marketing technology stack, whether you realize it or not. CRO software can be used to create custom landing pages, test calls to action or even ... Read more
The Four Main Categories of Conversion Rate Optimization Software
Interested in conversion rate optimization software? That’s great! You’re already on the right track, and have identified a critical component to your marketing stack that is too often overlooked. But now that you’ve started researching CRO, you may have noticed that it’s actually not such a simple topic. There are ... Read more
Welcome to Navu
Welcome to Navu. We’re so glad you’re here! Navu is a new way for B2B marketing teams to increase conversions and lower cost per acquisition. While traditional Content Rate Optimization (CRO) software focuses on the landing page or on incremental improvements through A/B testing, we’ve come at it from an ... Read more
