John Greely, Author at Navu.co

At Navu, our goal has always been to make self-serve education and conversion as simple, effective, and affordable as possible for B2B marketers. That principle now extends to our pricing. We’re excited to announce a new, streamlined pricing model that’s as easy to understand as it is to justify: $99 ... Read more

Monarch Tractor Embraces AI to Drive Conversions

Case Studies, Clients

Discover how Monarch Tractor uses Navu’s AI sidebar to guide buyers, surface high-intent questions, and shape smarter content strategy.

Vende Embraces AI to Power Lead Gen

Discover how Vende and its clients are using Navu to deliver instant answers, capture first-party data, and drive real results.

Sidebar Spotlight: Technical Details

Your most serious leads have serious questions. Navu makes it easy for them to find the answers they need.

Sidebar Spotlight: Pricing Details

Even with something as simple as a pricing page, sometimes buyers want the fine print. They might be trying to understand how pricing scales, whether they’ll hit a usage cap, or what happens if they do.

Sidebar Spotlight: Conversation to Conversion

You've got a hot lead on your website that's ready to convert... if you can deliver what they're looking for. Navu can help.

Sidebar Spotlight: Sticky Subjects

Some questions are trickier than others. The Navu Sidebar is up for the challenge.

Sidebar Spotlight: Languages

At Navu we're here to help you educate your leads, no matter what language they speak.

Sidebar Spotlight: Typos

Using Navu is simple. Your visitors don't need to be experts in AI prompts. They don't even need to use complete sentences or proper spelling.

How Navu Boosts Lead Conversion

At Navu, we’re passionate about improving B2B websites by delivering a better experience for your leads. We firmly believe that when your prospects can find what they’re looking for, they are more likely to convert and eventually become customers. But what do the data actually show? We took a deep ... Read more

B2BMX 2025: Our Favorite Conversations and Takeaways

What we learned from a jam-packed three days in Scottsdale.

Navu’s Competition: How the Sidebar Stacks Up

Today's B2B buyers expect instant answers, personalized experiences, and seamless interactions. But which tools can marketers use to meet those expectations?

How AI Is Transforming B2B Websites

AI is everywhere these days. Your team is probably using it. So are your competitors. Most importantly, your leads are using it more and more. And the more they get used to interacting with modern, AI-enabled websites, the harder it’s going to be for legacy websites to keep up. While ... Read more

SmartBug Embraces Segmentation with Navu

Note: This case study references our legacy Guides, rather than the Navu Sidebar. Learn more about Navu’s new AI solution here. The Challenge SmartBug is a full service digital agency specializing in HubSpot implementations. And when they say full service, they mean it. On top of being the world’s most ... Read more

BRANDED Agency Elevates Marketing Strategy with Navu Integration

Note: This case study references our legacy Guides, rather than the Navu Sidebar. Learn more about Navu’s new AI solution here. The Challenge BRANDED is a brand creation and implementation agency with a fitting name, focused on creating and growing brands. They have three primary service offerings: Brand Creation, Brand ... Read more

Say Hello to Segmentation

In Navu’s 1.22 release, we are introducing a brand new way to break your website into custom audiences: our new Segmentation feature. What is a Segment? A segment is simply a subset of visitors to your website. You decide what segments you want and how to assign visitors into them based ... Read more

A New Approach to Analytics

Welcome to the new Navu Analytics. In our 1.22 release, we’re rolling out an improved framework designed to be simpler and more useful for our users. At their core, Navu’s included analytics are designed to help our users understand their website better. This means providing information about specific user personas, site ... Read more

Cask Targets 10 Personas With Custom Guides

Note: This case study references our legacy Guides, rather than the Navu Sidebar. Learn more about Navu’s new AI solution here. The Challenge Cask is a digital transformation services consultancy and Elite ServiceNow Partner, offering a wide variety of solutions to help companies modernize their business using the ServiceNow platform. ... Read more

Three Things We Learned from Forrester’s B2B Summit 2023

Navu was proud to sponsor the Forrester B2B Summit North America this year, and we had a great time doing it! Between the speakers, conversations with fellow sponsors, and of course countless discussions with attendees, it’s safe to say we packed a lot of learning into just three days. Here are our ... Read more

What is Conversion Rate Optimization and Why Does it Matter?

If you work in digital marketing, chances are you’ve heard of Conversion Rate Optimization (CRO) software. You may even use some of it in your marketing technology stack, whether you realize it or not. CRO software can be used to create custom landing pages, test calls to action or even ... Read more

The Four Main Categories of Conversion Rate Optimization Software

Interested in conversion rate optimization software? That’s great! You’re already on the right track, and have identified a critical component to your marketing stack that is too often overlooked. But now that you’ve started researching CRO, you may have noticed that it’s actually not such a simple topic. There are ... Read more

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