Customer Roundtable: October 1, 2026 We’ve rolled out a lot of new features and updates lately, and we want to hear how they’re actually working for the customers using them day to day. We’re pulling together a roundtable to talk through what’s landing well, what isn’t, and where we’re headed next. This is an invite-only … Read more
Author: John Greely
Cisco-Eagle Turns In-Depth Product Questions Into Leads
Cisco-Eagle’s site carries tens of thousands of products from hundreds of vendors, and visitors often know what they need but not where to find it. The Navu Sidebar lets them describe it in plain language and get answers grounded in Cisco-Eagle’s own content, moving buyers from research to a quote request in a single session.
360 Advanced Turns Website Into Active Lead-Gen Channel
360 Advanced guides clients through cybersecurity and compliance frameworks like SOC 2, HITRUST, and FedRAMP, where visitors often arrive mid-research with a specific question. Navu now runs as its own tracked lead source, routing live conversations into the team’s existing workflows and capturing context around the clock.
How Mactech Uses ‘Mac’ to Turn Conversations Into Growth
Mactech named their assistant Mac, and buyers use it to ask narrow, technical questions about specific machines and cuts that used to require a call. What surprised the team most wasn’t the leads Mac generated, it was the pattern of questions that pointed to gaps in pricing, content, and tools they hadn’t built yet.
Amphenol TPC Delivers Technical Answers, Not Search Results
Amphenol TPC’s catalog spans dozens of technical product categories, each with its own jacket materials, voltage ratings, and temperature thresholds, more than keyword search could ever resolve. The Navu Sidebar matches specs to application environments instantly, turning research sessions into sales contacts and becoming an internal lookup tool for employees along the way.
VIM & VIGR Answers Every Kind of Buyer Question
VIM & VIGR sells graduated compression legwear across multiple fabrics, compression levels, and sizes, and buyers arrive already comparing clinical needs against personal preference. The Navu Sidebar now answers fit and clinical-context questions on the spot, staying inside appropriate guidance boundaries while giving the marketing team a live record of what buyers are actually asking.
Build vs. Buy: Should You Build Your Own AI Chatbot or Use a Platform?
So you’ve decided your website needs an AI chat solution. Great call! Your buyers are quickly embracing conversational tools, and ‘chatbot’ isn’t a dirty word anymore. The question is whether to build one yourself or use an existing platform. It sounds like a technical decision, but it’s actually a business one: how much time, money, … Read more
The Best AI Chat Solutions for Business Websites in 2026
Today’s B2B buyers expect instant answers, personalized experiences, and seamless interactions. But which tools can marketers use to meet those expectations?
Navu Customers
A list of active Navu customers and agencies using the Sidebar
Every 12 Seconds, a Lead Raises Their Hand
There’s a simple truth about your website visitors: the ones who matter most are the ones with questions. Not every visitor is a real prospect. Bots, bounces, and casual browsers make up a huge chunk of any site’s traffic. But somewhere in that crowd is a person actively evaluating your product, trying to figure out … Read more
What’s the Point of Your Website in the AI Era?
AI has changed what people expect when they land on your site. But it begs the question: What is your website actually for now?
Join Our Fall Agency Roundtable
Agency Roundtable: September 29, 2026 It’s time for another agency roundtable! We’re excited to bring our partners back together to talk about what’s working, what’s not, and what’s next. This event is open to all marketing agencies using Navu, whether or not you’re actively referring business. (Note: we’re also running a separate customer roundtable on … Read more
The Four Big Benefits of AI Chat for Business Websites
Four reasons your business website needs to add an AI chat solution.
Contech Turns Complex Questions into Leads
Contech’s civil infrastructure catalog draws highly specific, project-critical questions from engineers and municipalities who used to need a phone call to get answers. With the Navu Sidebar live sitewide, nearly 1 in 10 visitors now convert on their first visit, and 37 percent of converters used the Sidebar before taking action.
Vende Embraces AI to Power Lead Gen
Vende, a B2B marketing agency, had years of expertise buried in blog archives that visitors had to dig through manually. Navu’s Sidebar surfaces that content on demand, and CEO Paul Slack now presents it to every client Vende works with, calling it a way to remove the friction that kills conversion.
Sidebar Spotlight: Technical Details
Your most serious leads have serious questions. Navu makes it easy for them to find the answers they need.
Sidebar Spotlight: Pricing Details
Even with something as simple as a pricing page, sometimes buyers want the fine print. They might be trying to understand how pricing scales, whether they’ll hit a usage cap, or what happens if they do.
Sidebar Spotlight: Conversation to Conversion
You’ve got a hot lead on your website that’s ready to convert… if you can deliver what they’re looking for. Navu can help.
Sidebar Spotlight: Sticky Subjects
Some questions are trickier than others. The Navu Sidebar is up for the challenge.
Sidebar Spotlight: Languages
At Navu we’re here to help you educate your leads, no matter what language they speak.
Sidebar Spotlight: Typos
Using Navu is simple. Your visitors don’t need to be experts in AI prompts. They don’t even need to use complete sentences or proper spelling.
How Navu Boosts Lead Conversion
At Navu, we’re passionate about improving business websites by delivering a better experience for your leads. We firmly believe that when your prospects can find what they’re looking for, they are more likely to convert and eventually become customers. But what do the data actually show? We took a deep dive into the statistics from … Read more
How AI Is Transforming B2B Websites
AI is everywhere these days. Your team is probably using it. So are your competitors. Most importantly, your leads are using it more and more. And the more they get used to interacting with modern, AI-enabled websites, the harder it’s going to be for legacy websites to keep up. While the AI space is certainly … Read more