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Monarch Tractor Embraces AI to Drive Conversions
The Challenge Monarch Tractor is on a mission to change the way farming works with electric, self-driving tractors and the software that powers them. These innovative products bring powerful new capabilities to the field, and naturally, they spark a lot of curiosity. Monarch’s audience, made up of forward-thinking farmers and ... Read more
Vende Embraces AI to Power Lead Gen
An AI-Powered Upgrade to the B2B Website Experience For years, Vende Digital, a B2B digital marketing agency, has helped clients craft modern marketing strategies designed to generate leads and grow revenue. But even with cutting-edge content strategies and strong web design, they recognized a major pain point: too many websites ... Read more
How Navu Boosts Lead Conversion
At Navu, we’re passionate about improving B2B websites by delivering a better experience for your leads. We firmly believe that when your prospects can find what they’re looking for, they are more likely to convert and eventually become customers. But what do the data actually show? We took a deep ... Read more
B2BMX 2025: Our Favorite Conversations and Takeaways
What we learned from a jam-packed three days in Scottsdale.
SmartBug Embraces Segmentation with Navu
Note: This case study references our legacy Guides, rather than the Navu Sidebar. Learn more about Navu’s new AI solution here. The Challenge SmartBug is a full service digital agency specializing in HubSpot implementations. And when they say full service, they mean it. On top of being the world’s most ... Read more
BRANDED Agency Elevates Marketing Strategy with Navu Integration
Note: This case study references our legacy Guides, rather than the Navu Sidebar. Learn more about Navu’s new AI solution here. The Challenge BRANDED is a brand creation and implementation agency with a fitting name, focused on creating and growing brands. They have three primary service offerings: Brand Creation, Brand ... Read more
Say Hello to Segmentation
In Navu’s 1.22 release, we are introducing a brand new way to break your website into custom audiences: our new Segmentation feature. What is a Segment? A segment is simply a subset of visitors to your website. You decide what segments you want and how to assign visitors into them based ... Read more
A New Approach to Analytics
Welcome to the new Navu Analytics. In our 1.22 release, we’re rolling out an improved framework designed to be simpler and more useful for our users. At their core, Navu’s included analytics are designed to help our users understand their website better. This means providing information about specific user personas, site ... Read more
Contech Implements Targeting, Sees 80% Boost
Note: This case study references our legacy Guides, rather than the Navu Sidebar. Learn more about Navu’s new AI solution here. The Challenge The website for Contech Engineered Solutions has a lot on its plate. The firm boasts a massive product portfolio ranging from walls to pipes to bridges and ... Read more
Cask Targets 10 Personas With Custom Guides
Note: This case study references our legacy Guides, rather than the Navu Sidebar. Learn more about Navu’s new AI solution here. The Challenge Cask is a digital transformation services consultancy and Elite ServiceNow Partner, offering a wide variety of solutions to help companies modernize their business using the ServiceNow platform. ... Read more
Three Things We Learned from Forrester’s B2B Summit 2023
Navu was proud to sponsor the Forrester B2B Summit North America this year, and we had a great time doing it! Between the speakers, conversations with fellow sponsors, and of course countless discussions with attendees, it’s safe to say we packed a lot of learning into just three days. Here are our ... Read more
What is Conversion Rate Optimization and Why Does it Matter?
If you work in digital marketing, chances are you’ve heard of Conversion Rate Optimization (CRO) software. You may even use some of it in your marketing technology stack, whether you realize it or not. CRO software can be used to create custom landing pages, test calls to action or even ... Read more
The Four Main Categories of Conversion Rate Optimization Software
Interested in conversion rate optimization software? That’s great! You’re already on the right track, and have identified a critical component to your marketing stack that is too often overlooked. But now that you’ve started researching CRO, you may have noticed that it’s actually not such a simple topic. There are ... Read more
Welcome to Navu
Welcome to Navu. We’re so glad you’re here! Navu is a new way for B2B marketing teams to increase conversions and lower cost per acquisition. While traditional Content Rate Optimization (CRO) software focuses on the landing page or on incremental improvements through A/B testing, we’ve come at it from an ... Read more
